social justice, community & educational

 Haimu ka manu i ka pua o ka mamane
The birds gather around the mamane blossom

Mary Kawena Pukui

In every corner of the Earth, there are endangered species disappearing without anyone knowing about it. We envision connecting global audiences with local nonprofits to combat climate change and practice “malama aina” stewardship right in their backyards.

Impact Objectives

  1. Care for endangered species in relation to one’s locality.
  2. Respect for local indigenous, ancestral knowledge of land. 
  3. Engagement for visitors to invest in malama aina style stewardship.

Target Audiences

Local Hawaii – Native Hawaiian, Asian American, Pacific Islander keiki, teens, college students.

National & International – Young people interested in environmental issues. 

Secondary – Parents, grandparents, animal lovers, nature lovers.

Core Message 

Extinction at the rate we are experiencing it is not natural. Humans are interdependent with nature, a loss of diversity in nature, peoples and cultures directly impacts our own species’ survival.


We will be developing a curriculum to go with a 30 minute version of the film with Bishop Museum’s Education Department. Subjects include; Natural History, Conservation Science, Indigenous Transdisciplinary Studies. 


Community outreach activities include grass-roots nature events (with Conservation Council for Hawaii & National Wildlife Federation), youth science-art projects (with Donkey Mill Art Center), and presentations at conservation, environmental law and birding conferences.

Eco Tourism Engagement

We envision a wider public initiative for visitors to put practice to learning malama aina while increasing funding to protect Hawaiian beaches, forests, and mountains. A “green fee” would be paid through a mobile app, “Malama Manu” an animated Palila chick tells stories about Hawaiian species that dwell in each location. The app gently recommends mindful Malama Aina practices, such as asking a plant for permission to collect its flowers, from Hawaiian cultural practitioners and scientists. After completing a volunteer task via phone, players get passport stamps earning them discounts at local eateries and shops.